Sunday, September 5, 2010


Formal Attire. Casual Anarchy.
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Here at R!R!R! we believe that T-shirts are inner wear. They are powerful totems you carry with you beneath your formal attire. Colored ink seeps into the cotton and sinks deep into the flesh surrounding your heart to inflame your internal strength. The printed image may express any number of images or messages that speak to the core of who you are, so keep those statements hidden under your dress shirt. Your T-shirt is a superhero uniform emblazoned with the logo of your true name. Don't show off your superpowers and never speak of your secret identity in public. Only whisper it privately to those proud few who have the privilege of removing your clothing.

Speaking your true name aloud will only weaken it.

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