The film industry is in love with the "reboot". As soon as a popular film franchise starts losing it's luster they just recast the roles and sell us the same story again. This is often criticized as Hollywood's lack of imagination and unwillingness to take storytelling risks on new material.
But retelling stories is in our blood. Any story worth telling is worth re-telling.
For hundreds of thousands of years humans have gathered around the campfire at night to tell tales, and with each new generation a new teller inherits the story. It's only been since the invention of the printing press that one particular storyteller's details and flourishes have survived past his death.
Now information outlives it's creator. Different takes on the same story compete with each other across the divide of time.
William Shatner or Chris Pine?
George Reeve or Christopher Reeves?
More choices mean a greater chance of finding a story that connects to you directly.
The problem with the reboot is that when opposing versions of the same story compete, we lose the illusion of reality. Comparing different director's takes side by side exposes the artificiality of the story and we can no longer suspend disbelief.
We aren't upset by the financial exploitation of our tall tales, we are upset that our heroes no longer seem real to us.